Scaling Mount Kilimanjaro to Riding the French Grand Tour Course … Enthusiasts' Favourite Curated Challenges
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- By Matthew Russell
- 14 Sep 2026
Amanda Preisinger experiences worry about her daughter’s upcoming 13th birthday party. Not for the typical causes related to a home packed of clamorous adolescent kids, but because it’s the initial occasion she will showcase her recently altered face to friends and relatives. “Obviously I’m going to inform all guests as they arrive, ‘Just so you know, this is not the way I look,’” states the thirty-year-old real estate agent from Southern Florida.
Her appearance is, well, a somewhat startling – her face puffed up and preternaturally lifted, as though held together by industrial-grade tape. Her new – and she’s keen to stress, temporary – appearance is the result of six cosmetic procedures, such as an minimally invasive facelift, performed by a doctor in Istanbul, Turkey, last month. “My spouse became emotional when he viewed me for the first time because I couldn’t even unseal my eyes. That indicates puffy I was,” she tells me via online call from her house. “I needed to inform him: ‘Babe, I’m fine, I’m not in pain. I just appear as if someone jumped me.’”
Based on cosmetic specialists, Preisinger is among a growing number of people electing to have a rhytidectomy in their 20s and 30s – significantly before a decade before typical surgeons’ usual candidate age of 40 to 60. (Although many specialists are keen to emphasise the industry edict of: “We treat genetics, not years.”) “I have individuals in their late twenties asking for facial lifts,” states London-based aesthetic plastic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the facial area. “It’s a very significant procedure, and I’m a bit concerned when I see people choosing it as a personal preference.”
A rhytidectomy, also known as a rhytidectomy, lifts the tissues in the face that start to sag as we grow older. “Our faces are structured a bit like onion layers,” explains Kent-based face specialist Marc Pacifico. “Skin and fat on the top, then a layer of connective tissue called the SMAS. Consider the facial framework as the soft tissue skeleton of the face. And that is what causes aging; that is what loosens and sags and drags the dermis down with it.”
You endanger performing surgery on people that have deeper issues. It’s not advisable for an conscientious surgeon to pursue
Once the preserve of moneyed older people, “filler fatigue” – when excessive use of injectable gels expands the face and causes laxity in the dermis – combined with the common adoption of slimming medications, cut-price surgical travel, and the development of new, famous-figure-promoted surgical techniques are attracting a new kind of customer towards this invasive surgery. Statistics indicate an 8% increase in facial lifts over the last year in the United Kingdom; while a study revealed that the portion of younger facelift patients is increasing, with one-third of procedures now performed on individuals aged thirty-five to fifty-five.
“Patients are asking now to look like the best version of themselves and naturally the techniques are evolving,” says Orfaniotis. At present, the operation du jour is the comprehensive facial lift, a method evangelised by figures including Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.
Where a conventional rhytidectomy involves elevating the SMAS, the deep plane facelift loosens the underlying structures beneath it, enabling surgeons to restructure the face by repositioning the underlying layers, and preventing the taut, pulled appearance occasionally caused by more traditional techniques. “We avoid placing stress on the dermis because we’re targeting deeper, to the underlying structures,” explains prestigious London plastic surgeon Rajiv Grover, who specialises in the advanced method. “It is the underlying layers that is adjusted. The dermis follows along as a passenger.” Elevating the whole facial structure as a single unit allows for a more natural-looking and longer-lasting outcome. It also means that the surgery is not just being used for the express purpose of anti-ageing – or revitalization, as the aesthetics industry describes it – but for “beautification” and contouring, too. “We’re getting numerous requests from patients aged late twenties to mid-thirties for this purpose,” says Grover.
Preisinger had not intended on undergoing a facial lift – at minimum not at the age of 30. But years of using injectable gels in an attempt at “symmetry correction” implied that by the time she reached her late 20s, she was “damaged”. “I didn’t undergo this because I desired to appear young,” she says. “I underwent it because the injectable ruined my face. I wish I had never done it. If I had avoided the filler, I don’t believe I would be in this situation right now.”
If dermal fillers completely disappear has long been a point of contention in the cosmetic field. “Research have indicated that they seldom completely dissolve,” states Grover, “but they migrate and can block drainage pathways. One of the contributors to what we term ‘pillow face’ is also the reality that to some extent, the face gets somewhat fluid-filled because its capacity to remove bodily fluid has been reduced.” Though studies into the area is preliminary, cautionary statements on dermal fillers’ potential impact on the body’s drainage have been released, and further research initiated. An esteemed face specialist, commenting on the condition of anonymity, says he would never use fillers in a client because of the risks they pose. “A lot of doctors don’t want to talk about this, because the manufacturers who produce filler can be quite forceful.” He’s heard stories, he adds, of cosmetic doctors facing court orders after raising their concerns.
For Preisinger, once she started using injectables, she felt as if she had to keep adding more – particularly when it started to migrate to different areas of her face. She was only twenty-eight when a local plastic surgeon in Florida suggested that a face and neck lift might be what she needed to finally step off the injectable hamster wheel. After 24 months, she found herself choosing between a selection of suggested accommodations in the city, sent to her by the patient coordinator at her doctor’s clinic.
Originally, Preisinger had planned for an upper and lower blepharoplasty – commonly called blepharoplasty – but her doctor advised her that a facial lift was the correct option for the laxity she was experiencing in her face. She booked a forehead lift, a cheek lift and a jawline surgery. The eve of her operation, one day after she’d arrived solo in the country, she decided to add a mouth enhancement. “Subsequently the surgeon stated, ‘We will lift the under-eye bags.’ He added, ‘I think if we remove some buccal fat, it will contour your face.’ Thus I ultimately adding two more surgeries,” she recalls. She spent $22,000 (sixteen thousand five hundred pounds) for the half-day surgery, plus a three-day|
Elara Vance is a seasoned sports analyst with over a decade of experience in betting strategies and statistical analysis.
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