The Video Platform Provides Users Control to Reduce AI-Generated Videos in Timelines

The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company announced that it now features over 1 bn AI-generated clips.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development comes amid a increase in content created by AI, driven by recent content generation software.

The Broader AI Trend

Studies have shown that approximately 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or dreamlike.

Based on user feedback that numerous viewers enjoy content made with AI tools, from digital art to informative clips, and we intend to give people the option to increase or decrease of that, based on their own preferences,” stated a company executive.

Scale of AI Content

The service shared that there are currently over a billion videos on its service tagged as AI-generated. Collectively, over 100 mn pieces of content are submitted to the platform each day, making clips made by AI a relatively small portion of its overall inventory.

Customizing Your Feed

Users will be able to reduce or increase the amount of AI-generated videos they watch by using the topic control option in the platform and picking “AI-generated content”. Additional categories that are already be controlled under the filter cover news, fashion, beauty, and movement.

Content Labeling and Policies

TikTok’s policies require creators to label convincing AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.

Additionally, the service will henceforth apply an “AI-made” tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is designed to help prevent users from attempting to evade the tagging system.

Educational Initiatives

The platform is furthermore establishing a $2m AI literacy fund for professionals and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in training programming and robotics.

Moderation Strategy

The platform has supported its safety measures, following debate over intentions to lay off numerous review team members in the UK. The company is set to eliminate a significant number of roles in its content moderation department in London, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive explained that people-led review would remain essential, but artificial intelligence can protect employees by removing the most harmful content ahead of it gets reviewed by staff. The platform announced a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its AI tools.

We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”